Advertising in inflight magazines is considered to be an excellent way to express oneself and attract the maximum mass of target audience, who are concerned about your services and products. Ads in air magazines or within press releases, which are distributed throughout airports, ensure a unique opportunity helping increase brand recognition, evaluate its prestige, and it contributes in promotion of the trademark both for inbound and outbound markets.
ADVERTISING IN INFLIGHT MAGAZINES
Nowadays, all mega airlines maintain their own publications, which are spread onboard of aircrafts, though most of them purposely dispense the same inside airports. The aforementioned materials constitute all the virtues of popular destinations, exclusive traveling and entertainment spots. However, that is not all; there is a range of more advantages there. Ahead of all, this concerns the audience. Consequently, the inflight magazines readers are known to be well-to-do, flexible, purposeful people with higher purchasing capability. They are appeared to be, for the upper part, the most vigorous consumers.
ADS IN AIRPORT PUBLICATIONS
It goes without saying that passengers, accompanying and greeting individuals comprise the most potential audience for this type of publications. While waiting for particular boarding the passengers can scrutinize your advertisement and they are supposed to become constant consumers for your services and products. The present advertising model enables to cover the extra-large quantity of potential customers against relatively small investments.